Marketing Tips
Welcome to the Marketing Tips page for the AEC industry. The blogs here are designed to complement our training modules, covering everything from proposal strategies and production to branding, digital marketing, and business development tips.
Four Questions to Ask at an AEC Marketing Position Interview
Asking key questions and understanding what's expected of a marketing professional will enable you to find the right fit and succeed in your role.
Proposal Internal Coordination
Managing your firm members’ inputs into the proposal can be like juggling cats. We’ve collected some tips to help you get everything you need on time.
Proposal Team Roles and Responsibilities
Who does what for a proposal? Get to know all the players on your proposal team.
Subconsultant Email Example
Outreach to subconsultants is a key component of the proposal process. Learn ways to streamline communication so you get what you need in a timely manner.
Go/No-Go Team
Who decides whether or not to pursue a proposal - the Go/No-Go team. Make sure you have decision makers ready to provide the thumbs up or down.
Go/No-Go What Should Be Considered?
How do you decide to go after a particular proposal or pursuit? Darts, guts, time? Go/No-Go decision matrices provide clear tools to keep your firm focused on what matters.
Measuring a Project’s Success: Design that Delivers
To measure the success of projects across various sectors, the AEC industry uses specific metrics tailored to each sector's unique requirements.
But I’m a subconsultant
The proposal process often differs for subconsultants who are on teams led by prime firms. Here are some best practices for working with primes on proposals.
Marketing Strategies Big and Small
Marketing strategies and a case study on getting your firm’s name out there
5 Effective Ways to Better Understand Your Audience
Whatever you’re writing - firm introductions, bios, social media posts, or advertising copy - you’re writing for an audience. We’ve gathered some effective strategies for AEC firms to gain a deeper understanding of their audience—including existing and potential clients.
LEED & Other Green Building Certification Systems
There’s a rising demand for buildings and infrastructure that minimize environmental impact, conserve resources, and promote human health and well-being. Many sustainable projects benefit from certification as such, to measure a project’s performance as well as to promote its achievement. We help break down the alphabet soup of sustainable certifications in this post.
Small and Disadvantaged Business Certifications
An overview of Small and Disadvantaged Business Certifications - what each one means and whether your firm qualifies.
Environmental, Social & Governance (ESG)
In response to growing environmental concerns and social responsibility, businesses within the AEC industry are increasingly integrating Environmental, Social, and Governance (ESG) principles into their operations. ESG refers to a set of criteria that investors and stakeholders use to evaluate a company's sustainability and societal impact.