Marketing Tips
Welcome to the Marketing Tips page for the AEC industry. The blogs here are designed to complement our training modules, covering everything from proposal strategies and production to branding, digital marketing, and business development tips.
Measuring a Project’s Success: Design that Delivers
To measure the success of projects across various sectors, the AEC industry uses specific metrics tailored to each sector's unique requirements.
LEED & Other Green Building Certification Systems
There’s a rising demand for buildings and infrastructure that minimize environmental impact, conserve resources, and promote human health and well-being. Many sustainable projects benefit from certification as such, to measure a project’s performance as well as to promote its achievement. We help break down the alphabet soup of sustainable certifications in this post.
Small and Disadvantaged Business Certifications
An overview of Small and Disadvantaged Business Certifications - what each one means and whether your firm qualifies.
Environmental, Social & Governance (ESG)
In response to growing environmental concerns and social responsibility, businesses within the AEC industry are increasingly integrating Environmental, Social, and Governance (ESG) principles into their operations. ESG refers to a set of criteria that investors and stakeholders use to evaluate a company's sustainability and societal impact.