Marketing Tips
Welcome to the Marketing Tips page for the AEC industry. The blogs here are designed to complement our training modules, covering everything from proposal strategies and production to branding, digital marketing, and business development tips.
Proposal Internal Coordination
Managing your firm members’ inputs into the proposal can be like juggling cats. We’ve collected some tips to help you get everything you need on time.
Proposal Team Roles and Responsibilities
Who does what for a proposal? Get to know all the players on your proposal team.
Subconsultant Email Example
Outreach to subconsultants is a key component of the proposal process. Learn ways to streamline communication so you get what you need in a timely manner.
Go/No-Go Team
Who decides whether or not to pursue a proposal - the Go/No-Go team. Make sure you have decision makers ready to provide the thumbs up or down.
Go/No-Go What Should Be Considered?
How do you decide to go after a particular proposal or pursuit? Darts, guts, time? Go/No-Go decision matrices provide clear tools to keep your firm focused on what matters.
But I’m a subconsultant
The proposal process often differs for subconsultants who are on teams led by prime firms. Here are some best practices for working with primes on proposals.
