AEC Marketing Fundamentals

This course provides an in-depth overview of the marketer’s role within Architecture, Engineering, and Construction (AEC) firms, focusing on essential areas such as marketing materials, publications, award submissions, conferences, and advertisements. It equips you with practical knowledge typically gained through years of industry experience.

COURSE 02

$275.00
One time
✓ 15-20 hours of instruction
✓ Knowledge check quizzes and homework assignments
✓ Downloadable resources

Who can benefit

Newcomers, Support Staff, and AEC Professionals – Develop or enhance essential marketing skills to effectively contribute to marketing activities.

Lessons

  1. Marketing Roles and Responsibilities

  2. Brand

  3. Marketing Collateral

  4. Marketing Organization

  5. Working with Images and Photography

  6. Conferences and Sponsorships

  7. Presenting at Conferences

  8. Publications

  9. Award Submissions

Discounts

We are offering a 25% discount for certified micro-businesses. We encourage those who qualify to apply!

“

I've been in marketing for over 25 years, but AEC marketing is a different world. This course touched on the key aspects and responsibilities of AEC marketing in a genuinely helpful way: even for someone with my level of experience.

- MARKETING PROFESSIONAL,
25+ YEARS OF EXPERIENCE

Onboard marketing staff for an architecture, engineering, or construction business