Learn, Grow, Succeed

The AECO Marketing Program is an online training series designed for the real-world needs of the Architecture, Engineering, and Construction industry. Whether you're launching a career or leveling up your firm, our courses teach essential marketing and business development skills rooted in both strategy and practice. With insights drawn from experience across small and global firms, you’ll gain the tools to succeed in design, engineering, construction, or consulting environments—or to grow your own AEC business.

The AEC Marketing Training Program

what

Gain real-world marketing skills through our on-demand training program.

who

This program is perfect for recent graduates starting their careers and mid-career professionals transitioning into the AEC industry. AEC firms can also use it to onboard new hires or upskill current employees.

why

Get the Advantage—Companies want marketers who know the AEC industry. Build the specialized knowledge that employers are looking for and that help keep companies competetive.

how

Learn at Your Own Pace—Our online courses are designed to fit your schedule—whether you're completing a full entry-level training program or filling specific knowledge gaps to qualify for your next role.

What to Expect

Think of this program as your marketing training ground—designed to build muscle where it counts. Each course is broken into digestible lessons that combine expert guidance with hands-on practice. You'll move through a mix of:

  • Interactive knowledge checks to reinforce learning

  • Real-world assignments (aka “workouts”) that get you applying concepts right away

  • Downloadable tools and glossaries for long-term reference

  • Video interviews and how-to demos from AEC marketing pros

  • Best practices drawn from decades of in-the-field experience

Not just theory

It’s the reps and routines that help you build real capability. By the end of the program, you’ll be able to:

  • Craft persuasive, strategic proposals

  • Manage digital and social campaigns with confidence

  • Strengthen and express a company’s brand across channels

  • Conduct effective market research

  • Understand and apply key business development strategies

Whether you’re a beginner or brushing up your form, the AECO Marketing Program gives you the structure and support to grow your skills—and flex them where it matters most.

Program Overview

  • This course provides a clear, foundational understanding of the industry—covering key disciplines, market sectors, and the process of planning, designing, and building. Designed for marketers and professionals looking to support AEC firms effectively, it equips you with the essential knowledge to navigate and engage with the industry confidently. Learn more

  • A comprehensive overview of the marketer's role in AEC firms, focusing on key areas such as marketing materials, publications, award submissions, conferences, and advertisements. The course delivers practical knowledge typically gained through years of industry experience. Learn more

  • Delve into the intricacies of proposal strategy and preparation, submission, and post-submission processes within the AEC industry — from the go/no-go decision to debriefing.Responding to proposals is a key responsibility of marketing professionals, requiring careful planning, due diligence, organization, strategic thinking, and internal and external collaboration. This course offers valuable insights and practical guidance to streamline the process, drawing from real-world experience. Learn more

  • You will learn to strategically approach websites, social media, SEO, email campaigns, and more. Move beyond an ad hoc digital content strategy by using well-thought-out plans, research, and applied analytics. Learn more

  • Building on the market sector insights from Introduction to the AEC Industry, this course examines industry trends, economic shifts, and solicitation tracking to help firms remain proactive and competitive. Participants will learn to identify market opportunities, secure funding, and assess clients, gaining strategies to strengthen their pipeline and ensure long-term success. Coming Soon!

“

The industry has nothing like this; we are losing people due to inadequate training... New BD/Marketing professionals should take a course like this as part of their onboarding.

- SENIOR MARKETING MANAGER, ENR TOP 400 CONSTRUCTION COMPANY, CALIFORNIA

Marketing Tips and Industry News

Discover valuable insights with our learning and industry blogs! Stay informed on the latest trends, tips, and strategies in the AEC industry—whether you're just starting or looking to expand your knowledge.