Digital & Content Marketing

This course helps you move beyond reactive, ad hoc digital tactics to deploy well-planned, research-based, and analytics-driven content strategies that actively generate firm growth.

COURSE 04

Digital & Content Marketing
$325.00
One time

You will learn to strategically approach websites, social media, SEO, email campaigns, and more. Move beyond an ad hoc digital content strategy by using well-thought-out plans, research, and applied analytics.

✓ 15-20 hours of instruction
✓ Knowledge check quizzes and homework assignments
✓ Downloadable resources

Who can benefit

Newcomers, Marketing Professionals & Business Owners - Develop foundational digital marketing skills and gain insights into effective strategies.

Lessons

  1. Getting Started with Digital and Content Marketing

  2. Due Diligence

  3. Strategize for Success

  4. Implementation and Content

  5. Digital Metrics

  6. Social Media

  7. Website Content and Design

  8. Search Engine Optimization (SEO)

  9. Email Campaigns

  10. Paid Advertising

Discounts

We’re offering a 25% discount to certified Micro Businesses. We encourage those who qualify to apply!

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The additional resources for download and review and the recap/glossary sections at the end were beneficial.

- JASON TOOMGAM, DIRECTOR OF PARTNERSHIP
OF MEP ENGINEERING FIRM,
LOS ANGELES, CA