The AECO Marketing Program:
Specialized Training for the AEC Industry

The AECO Marketing Program is an online training series designed for the real-world needs of the Architecture, Engineering, and Construction industry. Whether you are launching a new chapter in your career or strengthening your firm's marketing capabilities, our courses teach essential marketing skills rooted in both strategy and practice. With insights drawn from experience across small and global firms, you will gain the tools to succeed in design, engineering, construction, or consulting environments — or to grow your own AEC business.

The AEC Marketing Training Program

Gain real-world marketing skills through our on-demand training program.

what

who

This program is perfect for marketing professionals ready to specialize, including career changers and mid-career professionals transitioning into the AEC industry. AEC firms can also use it to onboard new hires or upskill current employees.

why

Get the Advantage—Companies want marketers who know the AEC industry. Build the specialized knowledge that employers are looking for, and that helps keep companies competitive.

how

Learn at Your Own Pace—Our online courses are designed to fit your schedule—whether you're completing a full entry-level training program or filling specific knowledge gaps to qualify for your next role.

What to Expect

Think of this program as your marketing training ground—designed to build muscle where it counts. Each course is broken into digestible lessons that combine expert guidance with hands-on practice. You'll move through a mix of:

  • Interactive knowledge checks to reinforce learning

  • Real-world assignments (aka “workouts”) that get you applying concepts right away

  • Downloadable tools and glossaries for long-term reference

  • Video interviews and how-to demos from AEC marketing pros

  • Best practices drawn from decades of in-the-field experience

Not just theory

It’s the reps and routines that help you build real capability. By the end of the program, you’ll be able to:

  • Support and coordinate proposal responses

  • Assist with digital and social campaigns

  • Conduct market research

  • Support client outreach

  • Assist with marketing efforts, including collateral development, conference coordination, and awards submissions.

Whether you’re a beginner or brushing up your form, the AECO Marketing Program gives you the structure and support to grow your skills—and flex them where it matters most.

AEC Marketing Course Curriculum

  • This course provides a clear, foundational understanding of the industry—covering key disciplines, market sectors, and the process of planning, designing, and building. Designed for marketers and professionals looking to support AEC firms effectively, it equips you with the essential knowledge to navigate and engage with the industry confidently. Learn more

  • A comprehensive overview of the marketer's role in AEC firms, focusing on key areas such as marketing materials, publications, award submissions, conferences, and advertisements. The course delivers practical knowledge typically gained through years of industry experience. Learn more

  • Delve into the intricacies of proposal strategy and preparation, submission, and post-submission processes within the AEC industry — from the go/no-go decision to debriefing.Responding to proposals is a key responsibility of marketing professionals, requiring careful planning, due diligence, organization, strategic thinking, and internal and external collaboration. This course offers valuable insights and practical guidance to streamline the process, drawing from real-world experience. Learn more

  • You will learn to strategically approach websites, social media, SEO, email campaigns, and more. Move beyond an ad hoc digital content strategy by using well-thought-out plans, research, and applied analytics. Learn more

  • Building on the market sector insights from Introduction to the AEC Industry, this course examines industry trends, economic shifts, and solicitation tracking to help firms remain proactive and competitive. Participants will learn to identify market opportunities, secure funding, and assess clients, gaining strategies to strengthen their pipeline and ensure long-term success. Coming Soon!

All Courses

“

The industry has nothing like this; we are losing people due to inadequate training... New BD/Marketing professionals should take a course like this as part of their onboarding.

- APRIL WILLOUGHBY, SENIOR MARKETING MANAGER, BOLDT CONSTRUCTION