COURSE 01

Introduction to
the AEC Industry

This course offers a foundational understanding of the Architecture, Engineering, and Construction (AEC) industry, covering key disciplines, market sectors, and the processes involved in planning, designing, and building. Designed for marketers and professionals aiming to support AEC firms effectively, it provides the essential knowledge to navigate and engage with the industry confidently.

$275.00
One time
✓ 15-20 hours of instruction
✓ Knowledge check quizzes and homework assignments
✓ Downloadable resources

Who can benefit

  • Newcomers and Support Staff - Provides foundational knowledge of the AEC industry.

  • Recent Graduates – Bridges the gap between academic programs and industry practices.

Lessons

  1. The Built Environment 

  2. AEC Disciplines – Design 

  3. AEC Disciplines – Management & Construction

  4. Market Sectors

  5. Project Delivery

  6. Project Phases

  7. Project Funding

Discounts

We are offering this introductory course completely free for qualifying recent graduates, alongside a 25% discount for certified micro-businesses. We encourage those who qualify to apply!

I am really enjoying the first few lessons of AEC Marketing Fundamentals so far. It's been interesting to see how my current skills and knowledge intersect with what I learned in the Introduction to the AEC Industry course.

“

- MARKETING PROFESSIONAL,
4 YEARS OF EXPERIENCE

Use your communications degree in the architecture, engineering, and construction industry

Photo Credit: Ricardo Parra