Culver City Proposal Analysis
Winner: Johnson Fain
Fees
Johnson Fain was the highest bidder but was selected for the Culver City TOD Visioning and Recommendations project.
Fee Breakdown
Johnson Fain is an equal partner with their transportation partner, Steer Davies Gleave, who contributed significantly across multiple phases, especially "Existing Conditions Analysis" and "Identify Planning & Legal Parameters."
Tasks
Johnson Fain's significantly higher hours in Tasks 3 (Community Engagement), 4 (Prioritize), and 6 (Draft Implementation Vision Summary) suggests that they have a deeper understanding of the project's requirements and priorities.
Their substantial investment in community engagement (744 hours) indicates a strong commitment to understanding and involving the local community, which is crucial for successful project outcomes in Culver City.
Johnson Fain’s hours reflect their comprehensive approach and thorough grasp of Culver City's operation, likely contributing to their selection for the project.
NOTE: Also, note that Gensler did not break down the hours and fees based on tasks identified by the owner. You need to make it easy for owners to make direct comparisons. If they say to break down hours by task, stick with their descriptions.
Overall
Nelson\Nygard
Nelson Nygard is mentioned as part of Perkins + Will, but they were listed in a separate box within the team matrix.
Despite having the lowest total hours allocated to the project, they proposed the highest number of internal team members.
The senior project manager's and other senior members' project experiences did not align with the firm’s project experience.
There’s no mention of previous collaborations between their partners.
Gensler
Gensler did not break down the hours and fees based on tasks identified by the owner. You need to make it easy for owners to make direct comparisons. If they say to break down hours by task, stick with their descriptions.
The senior project manager's and other senior members' project experiences did not align with the firm’s project experience.
Their approach is brief, and Culver City may perceive they did not understand their needs.
There’s no mention of previous collaborations between their partners.
Johnson Fain
Johnson Fain’s team project experience is aligned with the firm’s project experience.
Demonstrated previous work collaboration with their partners.
The firm has a prior history with the City of Culver City, which is reflected in the scope of work.