Build specialized marketing skills built for the architecture, engineering & construction industry
Photo Credit: Ricardo Parra
Learn, Grow, Succeed in the AEC Industry
If you're a marketing professional looking for growth and new challenges, the Architecture, Engineering, and Construction (AEC) industry delivers both. It's a field that rewards highly specialized knowledge, and our online AEC marketing courses give you the foundation you need to enter the industry with confidence.
AEC Marketing Program
The AECO Marketing Program is a comprehensive online marketing training program focused on meeting the needs of a dynamic AEC industry, providing learners with the essential tools, strategies, and expertise necessary to thrive in this sector.
what
An on-demand training program that teaches effective, practical marketing skills for the Architecture Engineering and Construction (AEC) industry.
who
This program is designed for marketing professionals ready to specialize, including career changers and mid-career professionals transitioning into the AEC industry, small business owners who rely on technical staff to support their marketing and business development needs, and employers onboarding new marketing talent.
why
Why choose our AEC marketing program? Professionals gain the industry-specific knowledge to grow their careers, while firms build the marketing capacity to stay competitive.
how
Our online courses allow you to learn on your own schedule. Whether you’re interested in a comprehensive program or just want to enhance specific skills with individual courses, all materials are accessible here.
Program Overview
Our program blends theory with practical expertise from working and consulting across small to global AEC firms. It will equip you with the skills and insights needed to excel in various AEC industry operations, marketing, and business development roles. Whether you’re aiming to work in design, engineering, construction, or consulting firms, or seeking to grow your own AEC business, this course equips you with essential marketing skills for success.
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This course provides a clear, foundational understanding of the industry—covering key disciplines, market sectors, and the process of planning, designing, and building. Designed for marketers and professionals looking to support AEC firms effectively, it equips you with the essential knowledge to navigate and engage with the industry confidently. Learn more
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A comprehensive overview of the marketer's role in AEC firms, focusing on key areas such as marketing materials, publications, award submissions, conferences, and advertisements. The course delivers practical knowledge typically gained through years of industry experience. Learn more
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Delve into the intricacies of proposal strategy and preparation, submission, and post-submission processes within the AEC industry — from the go/no-go decision to debriefing.Responding to proposals is a key responsibility of marketing professionals, requiring careful planning, due diligence, organization, strategic thinking, and internal and external collaboration. This course offers valuable insights and practical guidance to streamline the process, drawing from real-world experience. Learn more
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You will learn to strategically approach websites, social media, SEO, email campaigns, and more. Move beyond an ad hoc digital content strategy by using well-thought-out plans, research, and applied analytics. Learn more
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Business development is a multi-faceted process that varies in complexity based on a firm's size and service offerings. This course provides a straightforward approach to developing a business development plan, outlining key considerations, key contributors, and the importance of client retention and networking. Coming Soon!
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Building on the market sector insights from Introduction to the AEC Industry, this course examines industry trends, economic shifts, and solicitation tracking to help firms remain proactive and competitive. Participants will learn to identify market opportunities, secure funding, and assess clients, gaining strategies to strengthen their pipeline and ensure long-term success. Coming Soon!
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On-Demand Learning
Our self-paced, interactive training program allows you to access course materials on your schedule and revisit lessons, case studies and resources whenever you want - even on the job.
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Focus on the Practical
Develop a solid foundation in industry-specific knowledge and acquire hands-on marketing skills right from the beginning. Each course features quizzes and homework assignments, so you can test your knowledge and practice skills as you go.
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Build your Skills
Whether you’re new to the AEC industry or a seasoned professional, our courses are designed to support your growth. Learn strategies to navigate the industry, strengthen your expertise, and position yourself and your firm for new opportunities.
AEC is the 13th largest industry in the country.
Average salary starts at $61,000/ year and can grow beyond $150,000/ year.
AEC is the 13th largest industry in the country. Average salary starts at $61,000/ year and can grow beyond $150,000/ year.
What to Expect
The materials are organized into Courses, with each Lesson breaking down the content for easy learning. After each Lesson, you'll complete Knowledge Checks to track your progress and reinforce your understanding. Some Lessons go in-depth when needed, featuring input from industry professionals and providing downloadable resources.
By the end of the course, you'll gain the skills to:
Craft persuasive proposals
Manage robust digital marketing and social media campaigns
Support a company's brand in multiple realms
Execute market research
Understand core business development methodologies
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Both the Introduction to the AEC Industry and AEC Marketing Fundamentals courses have been incredibly helpful. I'm new to the industry and work for a structural engineering firm. Combining the hands-on experience I get on the job with these courses has made me feel much more confident in my new role.
- MARKETING/ OFFICE ASSISTANT, STRUCTURAL ENGINEERING FIRM, IRVINE, CALIFORNIA - MAY 2026
