Why Proposals Matter

Let’s get real: without proposals, there is no work. They aren’t just paperwork or generic qualifications. They are:

  • Revenue drivers: Proposals secure contracts.

  • Strategy in motion: They tell a story — not just of past work, but of fit.

  • Crafted Argument: They tell why your team is the best fit — backed by client insight, project proof, and a compelling, well-built narrative.

  • Teamwork amplifiers: They pull together marketers, technical experts, and leadership.

  • Career makers: Whether you’re a new coordinator or a project manager, proposal skills are highly visible — and in high demand.

Coach Monica P., Senior Proposal Manager

Any advice for someone who’s never seen an RFP before?

Don’t panic. Read it like a recipe. What are they asking for? What’s the deadline? Who’s cooking with you? Everything else flows from there. Proposals are part detective work, part storytelling, part choreography. It’s not just documents, it’s coordinating people. Every RFP is a puzzle. You learn how to solve it better every time.

We’ve created a downloadable
Proposal Intake form that you
can customize and use for
future pursuits.

And a Go-No Go form to help your team decide whether the effort is worth it.

Have you ever looked at a full RFP before? What surprised you?

What still feels intimidating about parsing requirements?

What strategy might you use to break one down next time?

Spot the Red Flags

You’re handed a brand-new RFP. Read the sample document and answer:

  • What’s the due date?

  • How many pages are allowed for resumes?

  • Is a cover letter required?

  • Are DBE forms needed at the time of submittal or later?

  • How will your proposal be evaluated?